MARKETING - PROVIDING YOUR CUSTOMER/CLIENT

DIRECTIONS TO YOUR BUSINESS

It is ALL IN THE NUMBERS:

  87% of all visitors come from a Page 1 search position

  91% of Internet users use a search engine

  73% of all online transactions start with search engines

"Every time you submit an article, post to your blog, publish a press release, interact on social media platforms or submit your links to popular social bookmarking sites you are creating online real estate that is going to be out there on the web working for you 24 hours a day, 365 days a year continuously sending traffic and increasing your search engine rankings.” 

Your website is your internet storefront. Is it bringing people from the street? Improving eye traffic to your site is the same as bringing foot traffic to your retail store.  The methods may be different, but results should be improved sales and business growth.

A one-size-fits all approach to accounting and bookkeeping is not effective and the same holds true for the marketing strategy for your business. The first step to developing an effective marketing strategy is to truly understand you, your target market, your business model, and your business goals and objectives.  We recognize that each market, niche, and sub/micro niche has unique characteristics.  We are sensitive to your market’s individuality and we will customize an approach that will be consistent with these unique qualities to implement a specific small business marketing plan for you.

As a business owner you need to know not only what we are doing for you, but why specific strategies will work best for you and your business growth.  While many firms downplay the importance of keeping their clients “in the loop” on certain details, we encourage an open dialogue with all of our clients, so that you will understand the Small Business Marketing strategy, as well as the finer points of the small business marketing  methodology that we are implementing for you.

  MIKE SAYS "The Formula is Simple"

  Get your business out there and get found

   Engage with your potential customers and clients on your terms

   Continue to engage and follow up with them

While we provide highly customized and diversified campaigns for each of our clients, we’ve included a general overview of the services and strategies that we offer. We utilize a highly efficient, two-part strategy for properly getting your message in front of the correct audience.  First, we use a proprietary method for identifying how your audience is searching for you.  We also consider other key metrics, such as competition levels, to better understand your market.  We refer to this first step as the “Market Research” phase.

Once we understand these essential metrics, we develop and distribute media & small business marketing that will be consistent with the data that was identified during the market research phase.  We appropriately refer to this second step as the “Development & Distribution” phase.  Both elements of this two-part small business marketing strategy work in concert with one another.  Specifically, as the metrics derived from the market research data change, so will our Development & Distribution strategy. In addition to this two-part strategy being a highly effective method of reaching your audience, it is also a client-friendly approach, as it allows you to have a greater level of clarity, when it comes to understanding the logic behind the strategies that we implement on your behalf.

Small Business Marketing works and is affordable!

Our Small Business Marketing can offer:

  SEO Backlinking

  Video Marketing

  Press Releases

  Social Media Management

   Private Consulting

 Mike Saunders holds an MBA in Marketing and helps small business owners increase sales using online marketing.
In addition to coaching and consulting clients at Apis Business Solutions, Mike enjoys teaching Marketing as an Adjunct Marketing Professor at select Colleges and Universities. Mike and Apis Business Solutions partner, Nancy Barnett also act as Business Consultants with the Denver Small Business Development Center (SBDC)

Mike and his team will create exclusive article and video marketing campaigns, customized for your specific business, and submit them with your keyword rich backlinks to social media 2.0 sites, article directories, video sharing sites, social bookmarking sites, RSS Directories and High PR Web 2.0 profiles.

START TELLING THE STORY OF YOUR BUSINESS

TO POTENTIAL CUSTOMERS AND CLIENTS TODAY